Why CRM intelligence gets lost
CRMs store records well, but the intelligence reps discover about accounts is usually:
- ad-hoc
- unstructured
- not refreshed
- not governed
That makes it hard for RevOps to standardize, measure, and reuse what matters.
CRMs store records well, but the intelligence reps discover about accounts is usually:
That makes it hard for RevOps to standardize, measure, and reuse what matters.